The MTV Africa Music Awards (MAMA)

FUNK has been the Project management company for the MAMA since 2008. FUNK is responsible for the management of all key stake-holders of this multi-millionDollar property which is a 360 degree platform that rolls out over 7 months.

Since 2008 the MAMA and surround events have taken place in Nigeria, DRC, Ghana, Tanzania, Kenya and Zambia.

We worked on

PR campaign including nominee events and press conferences
Marketing across Africa
TV & Radio promotion across Africa
Road to MAMA events in the lead up to the main awards show
Logistics & travel for 150 artists & 300 crew
VIP Hospitality
Host country Government liaison
Sponsorship relationship management
Executive Production of awards show
Management of all key stake-holders