The MTV Africa Music Awards (MAMA)
FUNK has been the Project management company for the MAMA since 2008. FUNK is responsible for the management of all key stake-holders of this multi-millionDollar property which is a 360 degree platform that rolls out over 7 months.
Since 2008 the MAMA and surround events have taken place in Nigeria, DRC, Ghana, Tanzania, Kenya and Zambia.
We worked on
- PR campaign including nominee events and press conferences
- Marketing across Africa
- TV & Radio promotion across Africa
- Road to MAMA events in the lead up to the main awards show
- Logistics & travel for 150 artists & 300 crew
- VIP Hospitality
- Host country Government liaison
- Sponsorship relationship management
- Executive Production of awards show
- Management of all key stake-holders